United Colors of Benetton, the international retail store, opened in Achrafieh on November 19th. The store displayed its men’s, women’s, and children’s casual wear, footwear and accessories.
Many attended the anticipated opening of Benetton which was accompanied by a small parade celebrating this new Achrafieh store.
This long standing Italian brand is most popular for its random images that had previously sparked controversy, but the ads are creative, catchy and now a trademark for Benetton. Recently, Benetton ads encourage global unity through its colorful billboards and campaigns, these ads can be seen all over Beirut City and Lebanon.
Photos by Roni Said