Hariri Foundation hosts lunch for Leo Burnett
Tell Your Friends » The Hariri Foundation for Development hosted a lunch at Le Bristol Hotel on August 18th exclusively for Leo Burnett, the Gold Lion winner in Cannes for his “Khede Kasra” campaign. Supported by the Hariri Foundation, the campaign was designed to address gender inequality in the Lebanese society as well as empowering women. The essence was to tackle the Arabic language in its default male-dominant form of speech. The marketing and advertising campaign became successful in Lebanon.
During the lunch, Burnett gave his Gold Lion award to Education Minister Bahia Hariri. Many attended the event including media personalities, advertising agencies and other familiar faces.
Photos by Mahmoud Kheir
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